Digital MarketingMarketing

Why Business Owners Prefer Sms Marketing to Email Marketing

To give your sales a major boost, you need to figure out which marketing medium is best for your business. Business owners have found SMS marketing as an effective tool for successful marketing campaigns. SMS marketing has the edge over email marketing, and successful businesses prefer SMS marketing to promote their products. Here are some reasons why businesses prefer SMS marketing.

SMS Marketing an Effective Tool

Effective marketing campaigns can do wonders for your business, whether you are looking to improve your salon online reputation or increase your sales. SMS marketing is an excellent business strategy that keeps your customers loyal to your products. SMS marketing gives you the opportunity of interacting with your on-the-go consumers. You can use SMS marketing for the following purposes.

  • Scheduling your appointments;
  • Sending reminders for appointments;
  • Responding to queries;
  • Sharing updates;
  • Sending promotional offers;
  • Asking for a review.
  • Sending purchase confirmations

With SMS marketing, you can ensure consistent engagement of your customers, which is also good for your personal reputation management. Businesses worldwide consider SMS texting an excellent way of winning consumers’ attention. Following are some advantages of SMS marketing.

  • Ideal for DTC brands for ensuring two-way conversations;
  • SMS marketing gives you the advantage of delivering your important messages immediately, straight to the hands of your customers;
  • You are more confident that your audience sees your message;
  • SMS marketing gives you the opportunity of sending essential information personally to your consumers. This personal touch makes your customers feel that you treat them more like human beings;
  • Your customers can receive messages even without an internet connection as SMS messages are sent through mobile networks. It gives you the advantage of connecting with your on-the-go consumers who do not have a WiFi facility;
  • Due to the word limit, SMS messages are concise and straightforward, making them reader-friendly;
  • You can request your customers to participate in surveys and polls for quick feedback. You can also request them to check out positive google reviews of your products;
  • You don’t need to worry that your messages will accidentally land in a spam folder;
  • With consistent messaging, businesses can increase brand awareness;
  • SMS marketing gives you the advantage of sending your messages to people who don’t own smartphones;
  • It is the perfect medium to instantly grab the attention of busy people.
Why Business Owners Prefer Sms Marketing to Email Marketing

Permission-Based Marketing

SMS Marketing is permission-based, so business owners know that their customers have opted to receive text messages. SMS marketing has a high engagement level, which gives it an advantage over email marketing. Generally, customers prefer a brand that offers SMS marketing because they can easily opt in or opt out of SMS text marketing. Check out this amazing shopify text marketing option here.

With the first text message, customers also receive information about how they can unsubscribe from the service. It makes customers feel that they have more control, and they don’t get annoyed when they receive these text messages. Business owners also get the advantage of knowing how many customers have opted-in for the service. They use this information for designing marketing strategies.

High Open Rates Give SMS Marketing an Edge

The high 98% open rate makes SMS marketing a highly efficient marketing tool, and therefore business owners find it more effective than email marketing. Another research fact that makes SMS marketing highly efficient is that most f the texts are responded to in under 90 seconds.

In comparison, the open rate of email is just 18 %, and the 6% response rate is even more disappointing, which is why business owners are more interested in SMS marketing. With such a high open-rate, SMS marketing will remain a preferred marketing tool for business owners.

High Conversion Rate

The ultimate goal of any marketing strategy is to increase the sales of products. Gaining substantial profits is a prime objective of any business. Business owners will always opt for a marketing tool with a high conversion rate. SMS marketing is preferred because 8% of text messages convert to a sale, higher than email’s 2% conversion rate. According to research, 50% of US customers that receive branded text messages go on to make direct purchases.

Cost-Effective and Affordable

Another reason why business owners prefer SMS marketing over email marketing is because it is more cost-effective and affordable than email marketing. An individual SMS can cost you as low as half-cent, which is way cheaper than sending emails for marketing. Vendors can charge high rates for email marketing which is why business owners are more inclined toward SMS marketing. Over time, SMS marketing has been more cost-effective than email marketing.

With a sound strategy, business owners can launch successful text marketing campaigns. Tangible results and increased engagements can be achieved through such campaigns. You need to plan your messages carefully to make sure that your message hits the mark and can achieve your objectives. With SMS marketing, you can engage your customers with your brand and rapidly improve your sales.

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