One way to build your brand recognition and trust is through the publishing of user-generated content. Certainly, the world’s largest brands depend on user-generated content to rank high in all things SEO(search engine optimization).
This is where content moderation comes into play. Content Moderation increases your brand’s visibility while maintaining a safe community, and it applies to all kinds of businesses that function in the digital space. So, to avoid publishing offensive content: you have to put a team of content moderators in place to ensure users portray your brand in the proper light.
What is Content and Video Moderation?
Content Moderation is the practice of monitoring user-generated content and ensuring that it upholds platform-specific guidelines and rules to ascertain the suitability of the content for publishing.
Video moderation service slightly differs, such that it helps to gain brand image and remove unnecessary or explicit content from the videos scheduled to post.
Having a team of content moderators in place would ensure that nothing offensive or upsetting affects your brand. it becomes their responsibility to ensure that everything that concerns your brand is appropriate, legal, and fulfils the appropriate regulations.
How will businesses ensure that their brand is being portrayed accordingly and ensure that their customers are safe from defaming and offensive content?
One of the core solutions for this is the use of content moderation. By implementing a solid content moderation system, businesses can encourage the creation and publishing of user posts without worrying about harmful content that can compromise the reputation of their brand as well as the safety of their customers.
The Benefits of Content and Video Moderation
1. Protect Your Brand and Users
The content submitted to your website in the form of pictures, videos, or comments on the blog posts and forums, requires monitoring. This is because this user-generated content runs the risk of deviating from what your brand deems acceptable.
You can’t control what people think about your brand, but you can always edit what they post to your site. A team of content moderators in place would ensure that nothing offensive or upsetting gets to your site. It will also protect your audience from possible bullying or trolling by some irrational users.
2. Understand Your Users
Moderating user-generated content can also provide a valuable opportunity for pattern recognition. This is especially the case for high-volume campaigns where your moderators may tag content with particular properties, such as thoughts, attitudes towards your brand, and more.
The content moderation team can then use this information to design actionable insights into the behavior and opinions of users. It can also help you determine if there are any areas of your brand that need improvement.
3. Improve Online Visibility
Statistics indicate that 25% of search results from some of the largest brands in the world are derived from links to user-generated content. Content is essential, but you also need to be sure it doesn’t harm the reputation of your brand.
Allow users to post as much content as they can, but make sure to have a dedicated team of moderators on the ground to inspect the content before publishing it on your website. It may attract quality traffic to your site if it doesn’t include anything offensive.
4. Scale Campaigns
Your sales and marketing campaigns need user-generated content to be more effective. A robust content moderation program can help scale your campaigns without the risk of negative effects on your brand.
If your brand relies on video content submitted by users, such as would be the case when running a contest to popularize your brand, you would need a scalable way to check and review such content. This would ensure you won’t need to hire extra staff for the moderation process.
5. Enhance Customer Relations
Your website will likely experience enhanced customer relations and credibility if it features content from real customers or users. You need well-moderated content on your site to make your brand authentic, relatable, approachable, and friendly. If you have a brand worth talking about, your fan base will want to join.
Having a content moderation team in place is essential to weed out problematic posts that could be offensive, contain insults, threats of violence, or even sexual harassment. User-generated content should always be scanned for appropriateness and relevance to your brand and customers.
So, keep the content from users flowing in to boost your audience engagement and also generate interest in your brand. Partner with a vendor that will build a dedicated team of content moderators who are trained and ready to be your brand advocates.