Mediastartups

Why Digital Content is More Important than Ever

Documents Become the New Means of Communication

The Consequences of the Pandemic on the Digital Revolution

The Internet was invented in the 1960s. Humanity has come a long way since then; in fact, at no other point in history has technology progressed at the rate it is progressing currently. When the industrial revolution occurred, humanity thought that there could never be development as profound as this one in history. To their shock, the digital revolution has penetrated our lives in every way, altered our ways of living, and, even, started redefining what it means to be human. Connecting with people across the globe in milliseconds, storing data on something called “the cloud”, paying in digital currencies, playing games in worlds of virtual reality… The prospects are endless!

And now, there is another major event shaking up the core of daily functioning and human development: the Covid-19 Pandemic. Infecting over 100 million people, taking the lives of over 2 million, forcing many countries to enforce stay-at-home orders, curfews, and quarantine structures, the pandemic has been drastically reshaping the landscape of societal functioning. Despite the catastrophic impact of the virus on the world, one trend that has helped mitigate the adverse effects of the situation has been the growing acceleration of the digital revolution. How?

Why are Digital Tools the Heroes of the Pandemic?

  • Through the use of telecommunications and online tools, businesses were able to function with work-from-home models, utilizing tools such as Zoom, Trello, Slack, Microsoft Teams… 
  • Schools transitioned into online learning and ed-tech started occupying a bigger market share.
  • During quarantine, people started turning to alternative ways of spending their leisure time as face-to-face social interactions were not an option. Consequently, people started consuming more video content, music, and podcasts on streaming services, spending longer times on social media, downloading more mobile apps, and playing more video games. This trend of increased time spent on devices and the Internet is likely to continue post-pandemic.

Through digital technology, people were able to ameliorate the isolating consequences of the pandemic and prevent the disconnection within the business, social, educational, and commercial realms. With the high likelihood that these trends will remain a permanent part of daily functioning, one must evaluate the growing presence of online tools and content in the place of face to face communication. 

Online Content Replaces Face-to-Face Communication

Given the novel circumstances of digital living, and the enhanced speed at which it is becoming the norm for the modern world, human beings will need to adapt now more than ever. Contemporary societal functioning will require that, in addition to our physical selves, we create digital identities to navigate the online world. What’s more, this persona we create as we build our online voice will likely be more dominant and useful than our actual voice. What we post on Instagram designates our character, our tweets our point of view, our song choices on Spotify our taste, our search history our commercial profile…

More and more, online interactions begin to take over face-to-face interactions. When we want to communicate with our friends, we text them on Whatsapp, do conference calls on Zoom with our co-workers, collaborate on projects through using online presentation tools. Online content now represents our online presence. If we have a story to tell, or a message to give, online is the way to go. In this way, online content matters more than ever for these reasons:

  • SEO: Now, becoming the it-girl in the industry means you have to rank high on search engines like Google
  • Educating your Audience: The ability to reach and educate a wider public through online tools has been the main support mechanism for academic establishments in the age of Covid-19.
  • Thought Leadership: Companies, organizations, and individuals can position themselves as thought leaders in their sector by delivering the right messages and stories on online platforms.
  • Promote and Share: It has never been easier to target the right audiences by streamlining and optimizing processes through relevant content.
  • Attract and Engage: Through lead generation, businesses can attract and convert customers that will be interested in their products and services.

Practical Online Tools Are Key

Why Digital Content is More Important than Ever

The new era of communications and functioning generate novel and various demands for the online population and create a pressing need for practical online tools that can respond to these demands. Newer generations are turning to online tools more than ever to complete tasks faster, more efficiently, and easily. Today, millennials commit to 2-3 jobs at once given the extra time left in their hands’ thanks to the practical use of go-to digital solutions. Such tools determine new ways of daily functioning and allow us to use our time as effectively as possible.

Documents as the New Means of Communication

From now on, our online identity is what matters. We are online constantly and use documents to communicate our message, collaborate on tasks, and keep creating online content. The need for producing content constantly has never been as significant for businesses and individuals attempting to grow their presence online. Further, as the need to create more increases, our patience and ability to spend more time on such tasks diminish. We are an increasingly impatient species. Imagine this: over half of site visitors leave the site if it takes more than 3 seconds to load, and over 80% of them do not return to the site later.

Given the supply and demand dilemma when it comes to the creation of online content, the time to find the right solutions is now. We must find and utilize online tools that simplify the process of creating presentable, shareable, and quality content. We don’t have time to waste when it comes to compiling our thoughts, ideas, and information into structured documents and presentations. What we need are tools that offer ready-to-go, pre-prepared templates that intuitively understand and respond to the difficulties with creating documents. A good example of this is Decktopus, a presentation tool that empathizes with demanding user experience in creating documents and dynamically responds to the needs of the preparation process to make it as short and simple as possible. Through such tools, you won’t have to restrict yourself to static and standard pdf or ppt documents, and, instead, utilize interactively, and online tools that represent the evolving needs of the new generation.

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