Why Do Online Casinos Give Out So Much Free Money?

Why Do Online Casinos Give Out So Much Free Money?

Even the worst online casinos in the UK offer a bonus or two. If you sign up at any licensed, well-known, and highly reputed online casino, you should have plenty of online casino bonuses that come to you in the form of free spins and free cash. 

You may wonder why online casinos offer so many free casino offers. Are they that generous? Or is it how they fill their coffers while giving out these attractive bonuses to their customers? 

Guest author Fabio Duarte takes a look at why online casinos give out so much free money. To find out more about Fabio Duarte, click here.

Online Casino – Free Money

Online casinos in the UK give out free money in the form of different bonuses to stand out from the competition, increase their player base and capture more market share. These are the different types of bonuses available at online casinos. If you are looking for a good online casino, check out some reviews at

No Deposit Bonuses

You get this bonus as soon as you sign up, even before you make your first deposit. While these are small cash bonuses or a few free spins, they enable you to have a free trial of the online casino. If you don’t like what you see, you may leave as soon as you exhaust your no-deposit bonus. 

Deposit Bonuses

These are bonuses given away as percentages based on your deposit amount. You can claim first deposit bonuses, reload bonuses, and loyalty bonuses at online casinos. 

Free Spins

Usually, you have to place a small bet to spin the reels of a slot. But free spins allow you to hit the slot’s “Spin” button without placing a bet. What’s more, you can keep the real money prizes you win. 

Cashback Bonuses

This is a variety of casino bonus that minimizes the risk of gambling by returning to you a small percentage of your busted deposits. 

Loyalty Rewards

Earn loyalty points for real money play at online casinos and redeem them for cash bonuses. You can also use them to achieve VIP levels and unlock all the benefits associated with those levels. These benefits include deposit bonuses, cash bonuses, free spins, and cashback bonuses. 

Generous casinos

So, why are the British online casinos so generous with casino bonuses? Here are a few reasons: 

  • Marketing Tools

Free casino offers are online casino marketing tools. They serve to advertise the online casino product to prospective customers and increase the online casino’s base of new customers. Also, they serve to retain existing customers and give them an incentive to make more deposits and play for real money. 

  • Encourage You to Login Frequently

When you sign up at an online casino, you reveal your phone number and email address. The online casino sends you promotional emails and text messages with bonus offers.

When you receive a bonus, you tend to log in to your casino gaming account even if you have not done so for a long time. 

  • Encourage You to Refer Friends

Some online casinos offer refer-a-friend bonuses to encourage you to get your friends to sign up. When a friend signs up and makes a deposit, you will receive either a cash bonus or a match bonus on your friend’s deposit amount. 

This bonus not only gives you an incentive to refer your friends but also expands the online casino’s customer base. 

  • Attractive Affiliate Deals

Online casinos use bonuses to help affiliates direct traffic to their websites. So if you sign up through an affiliate site, you get a bigger bonus than you would if you signed up directly at the online casino. 

This not only serves to popularize the affiliate website but also gives customers better deals. And they serve the ultimate purpose of expanding the online casino’s customer base. 

Online casinos don’t lose anything by offering bonuses as casino bonuses are never “free” although online casinos claim they are. You have to earn the bonus through real money play, and you do so by satisfying the wagering requirements. 

In other words, you have to play through your bonus amount a specific number of times within the specified deadline before cashing out your bonus winnings. Also, you cannot withdraw all your bonus winnings, but only up to the amount the online casino specifies. 

To prevent bonus abuse, online casinos have come up with terms such as max bet, which prevents you from betting more than a specific amount per round or spin, and game restrictions, which prevent you from using your bonus on all games. 

And if you don’t like the bonus terms & conditions, you can always refuse them as licensed and reputed online casinos never force their customers to accept free casino offers.


Operators in Great Britain give out so much online casino free money as this is one of their key marketing strategies to bring in new players and develop an on-going relationship. 

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