Social networks have long ceased to be just platforms where people share their everyday life photos. For many, sites like Instagram have become a way of making money and helped to become famous. Individuals who have a lot of followers and can influence their audience are called influencers. This term is popular in the fashion industry where bloggers inform people about trends and news. However, you can find influencers in other areas as well.
Being a successful social media influencer can be a great way to generate income. It can be an additional or main source of money depending on the size of your audience. At the same time, this is not an ordinary job where you have to perform routine tasks and stick to a schedule. For the most part, this is a creative activity.
How to Become a Social Media Influencer?
Working on social media can be an easy task since most platforms are easy to navigate. But keep in mind that you are not the only person looking to make money in this industry. Becoming a successful influencer can take years or more. Here are some tips from experienced bloggers.
Decide on a Niche
You can find influencers in any niche, so first of all decide what you like. What do you know best and can convey interestingly to your potential audience? Become an expert in fashion, cars, healthy food, or gadgets. Also remember that more narrowly targeted, unpopular niches can generate more revenue due to exclusivity. But do not make this fact the main criterion for choosing. If you are not versed in finance, you should not start a blog on this topic, as you will quickly burn out and the audience will feel a catch.
Create Quality Content
The problem with many newbies is that they don’t devote enough time to the content they post. Photos, videos, and text on a profile distinguish an influencer from a regular social media user. Think about what you will post in advance and alternate different types of information. Pay attention to the post formats other bloggers in your niche are using.
To create quality content, you must give your best at every stage of production. Most social networks tend to focus on the visual component – images and videos. Organize photo shoots with professionals or learn the basics of photography to take good photos. Edit photos yourself and create your unique style with filters. It is also recommended to use face editing app for portraits.
Be Open to your Audience
Advice from successful influencers: talk about yourself, your life, and post photos with you, regardless of the topic of your page. Even if you write about economics, alternate between informative posts and content from your life. Many Instagram influencers post a lot of professional staff in the main feed but show their personal life in stories. This will make it easier for people to associate with you and listen to your opinion.
How do Influencers Make Money?
There are many ways to monetize your social media account. You can start earning as an influencer with even a small audience of 10K-20K active followers. Now, no one is chasing quantity, because the main thing is quality. Here’s how popular personalities make money on the Internet.
One of the easiest ways to make money on social media is through sponsorship or sponsored content. You will be paid simply for making a post that represents a particular brand or company. You can become a brand ambassador and receive regular payments and gifts for cooperation.
Open your Business
When you have a large audience that listens to you, you can open your production of goods that will be of interest to them. Offer a product or service related to your niche. For instance, many sports blogs sell fitness marathons, healthy food, and workout clothes. If you don’t have a specific theme, create your merchandise – clothing, and items of frequent use with your brand symbols and phrases.
This way of making money suits the influencers of the popular fashion niche. If you are not shy about the camera and are confident in yourself, start collaborating with a modeling agency and photographers. You can also start working with clothing shops looking for catalog models.
Webinars and training courses
If you have established yourself as a specialist in a particular field, create a special course where you delve into the subject. Don’t know what to tell your audience? Write down lessons on how to become an influencer, make content, and communicate with sponsors. For many beginners, this will be invaluable knowledge. Provide a service of assistance in promoting someone else’s account.