Why Image is Important in Business

Why Image is Important in Business

As a business owner, you’ll know that your company’s brand image matters. That brand image could be the difference between success and failure, or at the very least, it could mean you’re not making as many sales or as much profit as you should be. Yet what some business owners don’t think about is their own image. This is just as important as the overall image of the company and something that, whether you like the idea or not, must be considered. Read on to find out why image is so important in business and what you might do to enhance yours.

First Impressions

It takes less than a second to get a first impression of someone, and although that’s not a lot of time, it could mean everything. If you want to succeed in business, you need to ensure that someone’s first impression of you, whether they are a client or customer or a supplier or potential investor, is a good one. Since that first impression is unlikely to change on a second meeting, even if you dress more smartly and pay more attention, for example, the old adage of not having a second chance at a first impression rings true; you have to get it right first time.

If you’re expecting to meet someone who might be able to boost your business in some way, you need to look professional and smart. This doesn’t necessarily mean that you have to wear a suit if you’re not comfortable doing that or your business is a more casual one in general, but it does mean that you should take the time to choose clean, ironed clothes that are in good condition, you should brush your hair and clean your teeth, and you should shower and use deodorant. Otherwise, your first impression may not be a positive one, which could cause problems in your business.


There is a lot of competition out there, and if you want to grow your business, you need to get ahead of everyone else and prove to customers that you are the right place for them to spend their money. Yet getting ahead of the competition isn’t always that easy; that’s why there are a number of different ideas that you’ll have to implement in order to do it.

One such idea is your personal image. Make sure that you are always smart, always clean, that you take care of yourself by visiting the doctor regularly, getting your eyes tested, and of course fixing any dental issues at The Denture & Implant Clinic. This last is perhaps particularly important when it comes to image; teeth are very noticeable, and having broken or missing or decaying teeth could be off-putting to many potential customers or partners. If you have good teeth (and good health overall), confidence will be higher, and you can start to pull ahead of the crowd.

Hiring Good Staff

When you’re ready to hire someone, the last thing you’ll want to do is to go through the CV reading and interview process, only to find the ideal candidate, and then they say they don’t want the job after you offer it to them. You would have to start all over again, and you will have missed out on an employee who would have helped your business hugely.

Make sure your image is right when you are interviewing, as this will help to put candidates at their ease and ensure that, barring any other issues, the person you choose is happy to take the job. When you’re able to hire the right people, your business will grow quickly.

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