The social media industry is huge with 3.96 billion people worldwide using a range of platforms. That is a whopping 58.11% of the world’s population and it’s no wonder Instagram is so massive. Social media has also changed the way that we do marketing, more specifically Instagram because there is a wide reach online with 1.074 billion users and it is inexpensive and easier to market on the app. This is why many businesses use Instagram along with a growth services, such as Growthoid to gain Instagram followers, as this large audience, coupled with the service, gives them the headstart they need.
With such a big audience, plus the cost benefits, you can reach more people for less, making it an ideal marketing platform as opposed to traditional marketing which is expensive and ineffective. There are so many reasons why Instagram is great, including the fact that it is easy to use, free, has a massive audience and a huge reach. Marketing firms are very expensive and social media has really come in and changed the game. Instagram is great for marketing because of the visuals and needs to be in your marketing plans. These are some of the reasons why.
Hashtags are King
Hashtags are considered the driving force of Instagram. Hashtags are a word or a series of words that begin with the “#” symbol. They exist to make your content more discoverable as well as expose your content to a wider audience. There are a wide variety of hashtags including branded hashtags, movie hashtags and charity hashtags. Hashtags, especially branded hashtags, can be used to find your brand and jump on conversations to boost your profile. Hashtags should be used with every post to optimize the post and gain the most engagement and interaction.
Instagram is very easy to use and the app offers many features including:
- Stories: this is a feature where you can add images and videos to your profile in chronological order.
- IGTV: Originally Instagram only allowed users to post 60 second videos but with the introduction of IGTV, users can now post a series of longer videos onto their feed.
- IGLive: This feature allows users to interact with their followers through a live video in real time. Followers can ask questions and make comments in the live video and more than one person can be in the live video at once.
IG and all of its features are very convenient which is good because you have the ability to reach your audience on your mobile device. You can reach them at any time and any place and it is inexpensive to market through the use of these features. If you have some money to spend, you can make use of IG ads to boost your profile. This feature is only available to those who have a business account and it allows you to promote pictures, videos, stories and even your store. Instagram has made marketing so easy that you do not need to hire a marketing firm.
It’s a Social Affair
One way to boost your brand is through having contests. Humans love contests and winning things so this is a great avenue to exploit. Having a contest can also boost your engagement and expand your reach. For example, one of the instructions can be that the user shares a picture and tags your account. This will expose your profile to a wider audience. You can also collaborate with influencers, other brands and charities. This will boost your brand awareness, expand your reach and potentially get you more followers which is good for your profile because it could mean more customers for you.
People respond well to the personal aspects of people’s lives and they love behind the scenes clips, photos and stories. People also love reviews and other brand- centred content. It gives people a feeling of involvement and it makes things less formal which people respond well to. Younger audiences are also important because they spend a lot of money so interact with your audience to help build a relationship with them. It can also establish brand loyalty.
So there you have it, Instagram is the perfect marketing tool in the modern age. Gone are the days of hiring marketing firms for ridiculous amounts of money, now all your need is an optimized Instagram account and a good online marketing strategy and if you follow these guidelines, you will see success.