Why we need to rebuild internet search, putting user privacy first – TechRadar

Everyone who browses the internet is familiar with advertising. Regardless of what browser, search engine or social media app we use to search the web, every day we are peppered with ads that prey on our aspirations and insecurities to sell us products. An entire generation has grown up believing that if you want to check in on your friends, learn new skills or just entertain yourself then the cost of doing business is companies will exploit your personal data to sell you things. So why is this the case?

When the internet’s infrastructure was first being built, the major platforms understandably needed to make money early on, and decided that showing advertising on top of content was the quickest solution. This allowed them to satisfy their investors while getting on with the business of building new technology.


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