WHAT’S the price you’d pay for your 15 minutes of fame?
For some road users, that price could be a fine of up to £5,000 – or even a hefty road ban.
Drivers caught up in the Kiki Challenge sweeping the internet could find themselves on the wrong side of the law, charged with serious traffic offences.
For those not in the know, the social media trend usually involves a passenger jumping out of a moving car and dancing to rapper Drake’s song In My Feelings while someone inside the car films them.
But while this is dangerous enough for the person on the road, the driver is also at risk of serious penalty.
The majority of the clips show the dancer jumping out of the front passenger seat, meaning the driver is most likely the person filming the incident.
If that’s the case, immediately the driver is risking an on-the-spot fine of £200 and six points on their licence for using a mobile phone behind the wheel.
And if police saw you filming someone while driving along the road – or worse you were involved in an accident during the challenge – you could be charged with careless driving.
Watching your passenger dance or using a phone would mean you aren’t paying proper attention to the road, posing a risk to yourself and other motorists or pedestrians.
Careless driving, or driving without due care and attention, can see motorists fined up to £5,000, slapped with nine points on their licence and even banned from the road.
And it’s not just the driver who could be handed a fine, either.
The passenger taking part in the challenge could also be penalised under the Road Traffic Act 1988.
Pedestrians are prohibited from “holding onto or getting onto” a moving vehicle in The Highway Code.
So if police saw you jump back into the car as it was moving along, they could issue you with an on-the-spot fine.
‘IT’LL END IN TRAGEDY’ Moment ‘foolish’ girl dances alongside moving car in dangerous ‘Kiki Challenge’ sweeping nation
Just last month, footage of a 10-year-old girl doing the Kiki Challenge caused outrage among police and road safety charities, who slammed it as “foolish” and “dangerous”.
And one unlucky teenager was left with a fractured skull after she tripped and fell while attempting the challenge.
Neil Greig, IAM RoadSmart director of policy and research, said: “Doing the Kiki Challenge on a public road is simply crazy.
“A few moments of fleeting internet fame is never worth the risk to those taking part or any innocent bystanders.
“The police are becoming much more expert at tracking down those who post images of themselves doing this sort of thing.
“The ultimate stupidity here is that those who film themselves breaking the law are actually providing some great evidence for those who enforce it.
“A maximum fine of up to £5,000 plus at least six points are a high price to pay.
“For a new driver in their first two years of driving that means an automatic ban, a retest and a full return to being an L driver – very uncool.”
The challenge was originally generated by Instagram comedian Shiggy, who filmed himself in the middle of the road dancing to Drake’s new track.