The Women’s National Basketball Players Association (WNBPA) decided to sign an agreement with the live streaming ICO platform SportsCastr. This partnership comes just a month after the ICO closed a cooperation agreement with the NFL.
WNBA Signs Partnership With SportsCastr
With the latest agreement, SportsCastr will be showing premium content about the most important women’s professional basketball players in the world. This will be possible thanks to SportsCastr’s FanChain token.
Just in August, the company was able to sign a similar deal with the NFL. Fans of this prestigious league have now the ability to become color commentators and have exclusive access to content and player insights.
WNBA players will be invited to use the platform so as to give fans comments about different sports and more.
Furthermore, SportsCastr will also be providing a dedicated portal for the WNBPA. In this way, individuals that want to have access to the content will be able to do it from this site.
WNBPA Director of Operation, Terri Jackson, commented on the partnership:
“Fans crave authentic interaction, and through the SportsCastr live-streaming platform, our players have another exciting way to engage fans in real-time. This innovative technology also fis our objective to build unique group licensing opportunities through REP Worldwide that bring fans and players closer.”
Back in June, the FanChain token received support from a former NBA commissioner known as David Stern. The virtual currency allows individuals that watch some events, to select which sports commentary they choose to listen. Additionally, they are able to provide their own comments on the game.
Users on the platform receive rewards according to their popularity using FanChain tokens. The tokens allow users to unlock exclusive content, purchase tickets for future sport events or send virtual gifts to other network participants.
This deal is very important for the WNBPA and for SportsCastr, which aims to become an important player in the sports industry. WNBA players will start using the platform during the third quarter of 2018. The SportsCastr WNBPA portal will also be launching during the last quarter of the current year.
The platform aims to offer fans and athletes a voice. With the latests partnerships with the WNBPA nad NFL, important athletes and players will have a direct contact with their fans all over the world.