WordPress to treat Google's new ad-tracking tech as a security issue – iTWire

WordPress to treat Google's new ad-tracking tech as a security issue

Image by Kevin Phillips from Pixabay

The project that manages the WordPress content management system, which claims to power about 41% of the Web, will treat Google’s new ad-tracking technology, Federated Learning of Cohorts, as a security issue and block it from working.

A post from a core developer, who goes by the moniker Carike, on Sunday cited the explanation provided by the Electronic Frontier Foundation about FLoC, in which it described the technology as a “terrible idea”.

Google’s testing of FLoC was not announced publicly by the company and came to light after the EFF, an organisation that fights for digital rights, announced the launch of a trial on 30 March.

Privacy-focused engine DuckDuckGo and the companies behind the browsers Vivaldi and Brave have also opposed Google’s move. Vivaldi’s chief executive Jon von Tetzchner called the new data harvesting venture “nasty”.

In the post, Carike said: “WordPress powers approximately 41% of the web – and this community can help combat racism, sexism, anti-LGBTQ+ discrimination and discrimination against those with mental illness with four lines of code.”

The post added that the sites which wanted to use FLoC would undoubtedly have the technical talent on board to override the proposed filter.

“When balancing the stakeholder interests, the needs of website administrators who are not even aware that this is something that they need to mitigate – and the interests of the users and visitors to those sites, is simply more compelling,” the post said.

“Furthermore, for WordPress versions that support privacy settings, we can easily add an on-off toggle to enable websites to opt in. This would only require a few more lines of code and only a couple of new strings.”

Regarding the need to roll out a fix right away, the post pointed out that the next WordPress version, 5.8, was only scheduled to be released in July, while FLoC was likely to be rolled out in April.

“Furthermore, a significant number of WordPress sites only update to minor versions. By back-porting, we can protect more sites and more visitors to those sites – and amplify the impact,” the post added.

Subscribe to ITWIRE UPDATE Newsletter here


The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.



iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.



Read More   Mom stopped by mall security guard for public breastfeeding says critics should 'get over it' - Yahoo Lifestyle

Leave a Reply

This website uses cookies. By continuing to use this site, you accept our use of cookies.