A BEHIND the scenes look at the new mental health awareness advert featuring the Dukes and Duchesses of Cambridge and Sussex has been revealed.
The Every Mind Matters video was praised by fans when it aired simultaneously across four channels on Monday night.
William, Kate, Harry and Meghan narrate the clip which directs viewers to the Every Mind Matters website for tips on coping with life’s ups and downs.
And today, on World Mental Health Day, viewers can see some extra outtakes that weren’t included in the three-minute film.
It features celebrities including Gillian Anderson, Davina McCall, Glenn Close, Freddie Flintoff, Professor Green and Nadiya Hussain.
The stars reveal their experiences with mental health and why they wanted to get involved in the campaign, which aims to tackle Britain’s poor mental health.
Rapper Professor Green opens the clip, saying: “My mental health varies day to day – today’s quite good.”
Actress Gillian Anderson continues: “Everybody struggles with varying degrees of anxiety and depression.”
The advert was written by film director, Richard Curtis, who features in the behind the scenes clip.
He says: “I was asked to write a little film for Public Health England’s Every Mind Matters campaign – and the idea was to get people to talk about mental health, and give them a simple and practical plan to help.
“It’s important not be afraid to open up about mental health – and most importantly, to say when we are feeling down, because there are simple things we can do about it.
“We all need help sometimes and we can all take action. We’re not alone and there are things we can do.”
Other famous faces, who got involved in the campaign, have also offered their advice.
Former Strictly star Katie Piper said: “I think one piece of advice I would give to somebody who has some concerns around their mental health or feel like they are struggling is to act on it.
“Act on it straight away and don’t wait for it to get worse or to pass. Don’t think that it is not big enough or important enough.
“Mental strength is so important and building on it is crucial.
“If we can develop resilience and self- awareness, that can translate into confidence and when we are confident, we are able to go on and be genuinely happy.”
Mental strength is so important and building on it is crucial
YouTuber Joe Sugg, who is also a former Strictly contestant, said: “I have seen first-hand the amount of people that have opened up to me about their problems and you would be surprised at the sheer numbers of people that are going through some sort of mental health concern.
“It’s really important to build mental strength because I see it as the same kind of thing as going to the gym.
“You go to the gym to improve your physical appearance, and it’s the same thing for mental health because the brain is a huge organ you need to work on it.
“We need to do all we can to improve ourselves.”
Check your mental health in 5 steps
The aim of the campaign advert – a joint NHS and Public Health England initiative – is to point people to the website where they can take a mental health quiz to get customised advice.
Visitors are asked to think back over the last two weeks and answer the following five questions:
1. How is your mood?
2. How well do you sleep?
3. How anxious or on edge do you feel?
4. How stressed do you feel?
5. Have you been worrying about anything?
Based on your answers, it then generates a personalised “Mind Plan” that gives five simple ideas, which PHE says are grounded in scientific evidence to improve mental wellbeing.
Examples include taking the stairs and getting off the bus a stop earlier to increase your physical activity and help you sleep better.
There’s also videos on muscle relaxation and positive thinking, as well as links to free online courses about overcoming stress.
If the tip doesn’t sound helpful or suitable to you, you can swap it for a different idea.
The site isn’t for those with severe problems, but there is a “panic button” with contact details for helpful organisations such as the Samaritans.
People will also be signposted to places for support on money, relationships and other worries.
Telly host Davina McCall said her “number one” way of dealing with mental health is to exercise and her next step would be to talk to friends and family.
She said: “I’m enormously pro talking through issues, getting things out in the open and not hiding anything.
“Mental health is a massive, massive issue nowadays and I just think the more we talk about it the better.
“There are so many things that we can all do to help ourselves when we’re feeling down.
“It’s down to us as friends and parents to look out for people who are behaving slightly differently. Don’t just stop asking them if they’re okay, let them know you’re there.”
Sir Bradley Wiggins, who also features in the clip, said: “Mental health is something that I think touches everyone.
“I think we all know or are aware of someone who suffers from mental health and it’s become a massive part of society today, more and more people are talking about and this campaign was a bit of an honour to be involved in really and be part of helping to spread that word.”
Free up services
Health officials hope it will empower people to practically manage their symptoms to stop their mental health escalating, which would in time reduce pressure on clinical services and free up capacity.
Health Secretary Matt Hancock said the project harnesses the “power of modern technology to do good when we know it also can help contribute to some of these problems”.
He said: “Our health — both physical and mental — is an asset that needs to be nurtured.
“Every Mind Matters will benefit us all with an accessible tool to help manage our wellbeing at the click of a button.”
NHS England’s national mental health director Claire Murdoch said the campaign “absolutely signals a sea change in awareness and attitudes to mental health”.
She said: “We do need digital social media, wider society, celebrities, industry, to step up to the plate and stop stoking the fires that can drive so much ill health in society, whether that’s idealised body image, cosmetic procedures, diet products, gaming and gambling – we are bombarded by it.
“So I think this is a fantastic example of how those components of society can come together for good to promote better mental health.”
Extra content will be added to the site over time, including material on how to manage perinatal mental health and advice for parents on how to support their children.
For those without internet access, paper materials will be placed in places such as libraries, while GPs will be encouraged to direct patients towards the new resource.
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