The world’s biggest Primark has opened its doors in Birmingham, featuring water fountains, charging points and recycling areas.
About 300 shoppers, some who arrived as early as 6am, queued up to enter the outsize store, which opened up 12 minutes early at 9.48am on Thursday.
The five-floor building features three food venues, including a Disney-themed cafe, a Disney shopping area, beauty studio and a Hogwarts Wizarding World section.
Spanning 160,000 square feet, it is the biggest of the high street retailer’s 365 stores across Europe and the US.
The outlet will also offer customers the opportunity to donate pre-loved clothes and shoes – of any brand – for recycling and a custom lab will print personalised T-shirts and other garments.
Primark’s director of new business development, Tim Kelly, said: “Our customers can expect a great experience at Primark Birmingham High Street.
“They can spend time with friends and family, eat great food, recharge and have fun, and find everything under one roof, including fashion, beauty and homewear – all at an amazing price.
“We’re proud to bring this great store and everything it has to offer, to Birmingham.”
The store will employ more than 1,000 people and has led to 500 jobs being created.