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Worxogo raises Rs 16.5 cr from Inventus, Ideaspring


BENGALURU: Worxogo, a startup that offers a cognitive artificial intelligence (AI) engine as a software-asa-service or SaaS application to give personalised performance inputs to employees, has raised Rs 16.5 crore from Inventus Capital and Ideaspring Capital in its first round of funding. The company will use the funding to enter the US market, where it has also applied for a patent for its AI engine, called Mia, said CEO Ramesh Srinivas.

Worxogo’s app sends “nudge” notifications to employees on a daily basis to improve performance, based on the individuals’ behavioural patterns, he said. “The engine is based on behavioural science, neuroeconomics and AI, which, when integrated to the enterprise system, can serve as a cognitive digital assistant to nudge employees to improve productivity,” he said.

The investors said the novelty of the idea, the experience of the team and the potential of the venture in the US market led to the funding. “Behavioural science and neuroeconomics are new, exciting areas and the combination of that to benefit enterprises while offering personalised assistance to employees is what excited us,” said Parag Dhol, MD, Inventus India.





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