Starting a tattoo studio and getting it out of this startup phase can be daunting, especially if this is your first business. When it comes to creating a successful startup, there are some key ingredients you need. Without these key ingredients, you will find that your startup may not launch as smoothly as you anticipated.
Dedication and Passion
A startup can be fun, but it can also be emotionally and physically draining. It is, therefore, important that you remain dedicated and passionate about your business and why you are launching your startup. If you lose your drive and passion, then those first few months (and even that first year) can feel much more challenging than needed. If you are feeling low on dedication and passion, then remember why you are starting your business. What do you want to achieve, and how will this business positively impact your life?
The Right Location
All good tattoo studios need to be in an area with good footfall. If a studio is in a less-than-ideal location, you will have to work twice as hard to build your business. When you are looking at locations for your studio, look at the competition around you. Also, look at what you are getting for your money (as well; as what you need). For example, do you need two separate rooms, one for clients and one for artists and staff?
Useful Tip: Hygiene Regulations, Ratings, and Safety – Even as a new startup, you must make sure that your parlour or studio meets local health and safety laws and regulations. These may vary depending on the area you are looking at operating in, so always take time to reach out to your local council. They will be able to advise you on what health and safety regulations you will need to adhere to.
The Best Tools and Equipment
A tattoo studio will never get off the ground if it does not have the best tools and equipment to offer to customers. Poor quality equipment and tools will make customers turn away and move to competitors. You will want to use Barber DTS from the start to purchase a tattoo gun, needles, and inks as quality counts. You do not want to purchase products and supplies for a new tattoo studio from a wholesaler or supplier with a questionable reputation.
Useful Tip: Always use trusted and reputable suppliers and wholesalers when purchasing tools and equipment. Visit trade fairs and see who is advertising, then look at who your competitors are using (and why).
A Strategy for Progression
Even though your efforts are currently focused on starting your tattoo studio, you are going to have to think further ahead too. Progression and development are just as important as the startup stage. Without this, you will struggle to move out of the startup phase. Begin creating a strategy and action plan for progression. Decide how you will push your business forwards and establish what you will do in the coming months.
Building a Network
You may be starting your business by yourself; however, this does not mean that you will be running it on your own. Having a support network around you will help you bounce around ideas and create opportunities for progression and growth. When it comes to building a network, look at online and offline networking events. Look at building connections within your industry, as well as establishing external connections.
Useful Tip: Try to build a team with professionals you can rely on. Look at your current skillset and see where there are gaps.
