Innovative Speed Reduction Programme Prevents Hundreds Of Road Accidents

Innovative Speed Reduction Programme

700 accidents have been prevented as a result of a new speed reduction programme, according to insurer InsureTheBox. The insurer says that their innovative and bold approach has helped to reduce the speed that their customers drive while simultaneously keeping them safe. But with speeding accountable for more than 600 fatalities and deaths on the UK’s roads each day, is it time to roll out this system further?

Cutting Road Accidents

InsureTheBox uses telematics to keep on eye on the driving behaviour of anyone that is insured with them. This system involves the installation of a black box in the vehicle which provides a simple and effective way for drivers to prove that they are safe on the road. In return, a reduction in the driver’s insurance premiums is given. However, InsureTheBox has gone one step further by introducing its speed reduction programme. This allows the company to proactively connect with customers that are most at risk of speeding. They inform them of the locations and road types where they have a tendency to go over the limit and make them aware of the risks of their speedy driving.

Benefiting Drivers

It’s not just cheaper insurance premiums that drivers gain from when they sign up for this service. InsureTheBox says that the 350,000 messages they’ve sent out to their policyholders have helped to reduce their average speed by 21%. It has also helped to open drivers’ eyes to the risks of speeding as the insurer sends out speeding-related videos to their ‘at-risk’ customers. These videos demonstrate how driving too fast can impact their life, their family’s, and the lives of other road users. 

Speeding Fines are on the Up

Despite insurers such as InsureTheBox introducing new schemes, the number of drivers being caught speeding in the UK is on the up. Figures from 2017 – the latest recorded data – reveal that 48,000 more speeding tickets were dished out to drivers than during 2016. Most drivers will automatically pay their speeding fine when they receive it, however, by doing so they risk the fine sitting on their record for four years. Drivers should, therefore, consider ways to minimise the impact of their fine. A speeding lawyer understands speeding fines inside out and will be able to assist in getting drivers a reduced fine or sentence or even overturn the fine altogether. They do this by thoroughly reviewing the case and checking for any irregularities. But, ultimately, drivers need to seriously consider the impact of driving too fast.

A Costly Crime

Some insurers who use telematics systems ‘fine’ their customers when they are caught speeding. Research shows that it’s standard practice for a fine of up £100 to be given against the customer’s policy when they regularly speed and ignore their insurance company’s warnings. As a result, drivers risk being financially penalised twice for driving over the speed limit; once by the police and again by their insurer. As the total cost of both fines can total hundreds of pounds, they are much more likely to deter drivers from speeding than when just one system is in place.

Speeding is a serious problem on Britain’s roads. Thankfully, telematics companies are showing initiative and are actively working to reduce speeding among their drivers. Now all that’s needed is for more of these schemes to be rolled out to ensure that more road users are influenced by the warnings, fines, and videos that such programmes utilise.

How are Logistics Safety Measures Adapting to Modern Day Business

How are Logistics Safety Measures Adapting to Modern Day Business

The logistics industry is continuing to grow at an impressive rate as it becomes an ever more integral part of worldwide commerce. With spiraling global demand comes the need for continual improvement across every part of the industry, from the speed of the process to cost-effectiveness.

One of the areas likely lesser considered by most observers is the safety measures logistics businesses are taking to protect their employees and cargo, but these too are moving forward to meet the rigours of today’s industry.

The Dangers of the Industry

The safety statistics behind logistics show an industry that comes built in with some inherently risky processes. Of course, where heavy freight in high demand is concerned, there are bound to be dangers.

In the US, the OSHA estimates that roughly 475,000 large trucks with a gross vehicle rating of more than 10,000 pounds are involved in crashes a year, resulting in around 5,360 fatalities and 142,000 injuries annually. This presents a huge safety concern, primarily to drivers of other vehicles who lose out in such collisions and account for 74% of the fatality figure. 23% are truck drivers themselves, with 3% pedestrians.

Such figures are eye opening to say the least and provide a basis for action from logistics providers.

Communicating a Clear Culture

The best safety procedures are ones that are practiced as part of a transparent and considered culture. Top logistics businesses are looking to adopt positive safety culture as part of their day to day operations, meaning the entire company adheres to safety policies consistent with a modern business ethos.

What does a safety culture mean in real terms? A clear and openly communicated set of guidelines, a collaborative approach to safety audits and extensive training to promote a sense of personal accountability in each and every one of a business’s staff, from the warehouses to the skies.

‘Think Safety First’

B2B logistics providers Tuffnells is leading the domestic charge in safety standards with its ‘Think Safety First’ campaign, which offers an insight into the sort of measures top logistics brands are taking to protect road users, staff and freight.

Tuffnells have armed their 14 new semi-trailers with LED lighting for better internal visibility, cargo nets to protect drivers and goods and curved couplings so drivers needn’t walk on vehicle catwalks. They’ve also retrofitted dashcams in all their current fleet, as well as improving their forklift and tug provisions at depots for better and more efficient movement of freight.

Simple but effective measures, and ones that have the potential for huge safety improvements. The dashcam, for example, should help to negate vehicle speeding, which the OSHA claims plays a factor in 22% of fatal accidents, by encouraging high standards from drivers as well as better protecting them in the case of an incident.

While safety represents one small part of the wider logistics effort, it’s certainly not something businesses will be ignoring. Better safety standards play their part in a more efficient overall business model, so expect investment in safety improvements to continue as the industry grows.